ABOUT THE AWARD
#BBYA21
This annual Award, promoted by the Financial Times and McKinsey & Company, now in its 17th year, aims to identify the book that provides the most compelling and enjoyable insight into modern business issues, including management, finance and economics.
The judges will give preference to those books whose insights and influence are most likely to stand the test of time. The winning author will receive an award of £30,000 and shortlisted authors will receive £10,000. Where a title has more than one author the prize money will be divided equally between the authors.
The Business Book of the Year Award 2021 shortlist will be announced on 23 September 2021 and the winner on 1 December 2021.
WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2020
AUTHOR: SARAH FRIER
Publisher: Random House Business (UK); Simon & Schuster (US)
No Filter tells the story of the rise of Instagram and how, in just a decade, it became the immense social and cultural influence it is today. Sarah Frier brings us behind-the-scenes access to the app’s co-founders and some of its biggest influencers. From its humble beginnings as ‘Burbn’, to being bought by Facebook for $715 million - a deal arranged over just one weekend at a barbeque in Mark Zuckerberg’s back garden - disputes and successes are laid bare.
No Filter investigates the role Instagram has played in shaping global business, with its modern ‘influencer’ economy and business model that sells an aspirational lifestyle to its users. Frier looks at the impact the app has had on popular culture and how it has warped our understanding of celebrity, putting pressure on its users to perform online. Buying Instagram was the most successful investment Facebook ever made. But, as Frier explains, we’re still learning about what it has cost the rest of us.
THE 2020 SHORTLIST
Deaths of Despair and the Future of Capitalism
by Anne Case & Angus Deaton
Princeton University Press (UK) & (US)
No Filter: The inside story of how Instagram transformed business, celebrity and our culture
by Sarah Frier
Random House Business (UK); Simon & Schuster (US)
No Rules Rules: Netflix and the Culture of Reinvention
by Reed Hastings & Erin Meyer
WH Allen, Penguin Random House (UK); Penguin Press (US)
Reimagining Capitalism: How Business Can Save the World
by Rebecca Henderson
Penguin Business, Penguin Random House (UK); PublicAffairs (US)
If Then: How one Data Company Invented the Future
by Jill Lepore
John Murray (UK); W.W. Norton (US)
A World Without Work: Technology, Automation and How We Should Respond
by Daniel Susskind
Allen Lane (UK); Metropolitan Books (US)
CONVERSATIONS WITH THE 2020 LONGLIST AUTHORS
WHY DID YOU WRITE THIS BOOK?
WHY IS YOUR BOOK RELEVANT?
WHAT IS THE ONE LESSON LEADERS SHOULD TAKE AWAY FROM YOUR BOOK?
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