The Financial Times and McKinsey & Company Business Book of the Year 2020 Award announced the winner at a digital event on December 1, 2020.
The Bracken Bower Prize winner for the best business book proposal by a writer under the age of 35 was also announced.
Our guest speaker was Laxman Narasimhan, Chief Executive Officer of Reckitt Benckiser Group.
The co-hosts of this year's awards were Roula Khalaf, Editor of the Financial Times, and Kevin Sneader, Global Managing Partner of McKinsey & Company.
2020 Business Book Of The Year Award Winner
Publisher: Random House Business (UK); Simon & Schuster (US)
No Filter tells the story of the rise of Instagram and how, in just a decade, it became the immense social and cultural influence it is today. Sarah Frier brings us behind-the-scenes access to the app’s co-founders and some of its biggest influencers. From its humble beginnings as ‘Burbn’, to being bought by Facebook for $715 million - a deal arranged over just one weekend at a barbeque in Mark Zuckerberg’s back garden - disputes and successes are laid bare.
No Filter investigates the role Instagram has played in shaping global business, with its modern ‘influencer’ economy and business model that sells an aspirational lifestyle to its users. Frier looks at the impact the app has had on popular culture and how it has warped our understanding of celebrity, putting pressure on its users to perform online. Buying Instagram was the most successful investment Facebook ever made. But, as Frier explains, we’re still learning about what it has cost the rest of us.
THE BRACKEN BOWER PRIZE
DOWNLOADABLE BROCHURES FOR THE 2020 WINNER ANNOUNCEMENT