• No notifications yet.
  • Edit Profile
  • Settings
  • Invite Friends
  • Sign Out
logo image
  • logo image
Registered User? Login

Access to our event community is available to all ticket holders.  

Forgot Password?
Sign Up
loader image
New User? Sign Up

Access to our event community is available to all ticket holders.  

Forgot Password?
Login
loader image

    Business Book of the Year Award 2020

    December 1, 2020 | Winner Announcement
    12:00 – 1:10 pm EST / 5:00 – 6:10 pm GMT

    THE 2020 BUSINESS BOOK OF THE YEAR WINNER AWARD


    The Financial Times and McKinsey & Company Business Book of the Year 2020 Award announced the winner at a digital event on December 1, 2020. The Bracken Bower Prize winner for the best business book proposal by a writer under the age of 35 was also announced. Our guest speaker was Laxman Narasimhan, Chief Executive Officer of Reckitt Benckiser Group. The co-hosts of this year's awards were Roula Khalaf, Editor of the Financial Times, and Kevin Sneader, Global Managing Partner of McKinsey & Company.

    2020 Business Book Of The Year Award Winner

    AUTHOR:  SARAH FRIER

    Publisher: Random House Business (UK); Simon & Schuster (US)


    No Filter tells the story of the rise of Instagram and how, in just a decade, it became the immense social and cultural influence it is today. Sarah Frier brings us behind-the-scenes access to the app’s co-founders and some of its biggest influencers. From its humble beginnings as ‘Burbn’, to being bought by Facebook for $715 million - a deal arranged over just one weekend at a barbeque in Mark Zuckerberg’s back garden - disputes and successes are laid bare.

    No Filter investigates the role Instagram has played in shaping global business, with its modern ‘influencer’ economy and business model that sells an aspirational lifestyle to its users. Frier looks at the impact the app has had on popular culture and how it has warped our understanding of celebrity, putting pressure on its users to perform online. Buying Instagram was the most successful investment Facebook ever made. But, as Frier explains, we’re still learning about what it has cost the rest of us.

    THE BRACKEN BOWER PRIZE

    DOWNLOADABLE BROCHURES FOR THE 2020 WINNER ANNOUNCEMENT

    guest speaker

    speaker image
    L
    Laxman Narasimhan
    Chief Executive Officer
    Reckitt Benckiser Group

    HOSTED BY

    speaker image
    RK
    Roula Khalaf
    Editor
    Financial Times
    speaker image
    KS
    Kevin Sneader
    Global Managing Partner
    McKinsey & Company


    © Financial Times Live

    FT Live and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice

    LEGAL

    FAQs
    FT Live Website Terms of Use
    Slavery Statement & Policies
    Contact us
    FT Live Delegate Terms & Conditions
    Privacy policy
    Cookie policy


    SOCIAL

    Instagram
    Twitter
    LinkedIn
    YouTube
    Flickr